BrandCalvin Klein
Project'Denim' 2025 Ad Campaign

Calvin Klein 'Denim' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
Jung Kook poses in a narrow corridor illuminated by dramatic red and warm overhead lighting for Calvin Klein's 2025 denim advertising campaign, photographed by Mert Alas. He wears an open black leather jacket over a black t-shirt, revealing branded Calvin Klein waistband details and layered silver chain necklaces and bracelets. His head is tilted back with eyes closed, expressing a confident, atmospheric mood in the urban setting. The composition is vertically oriented with rich red tones dominating the environment and shadows framing the subject.
Style
Editorial, Vertical, Warm, Gritty
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black (70%)
Pure White (30%)
Background
Hallway
Context
Advertising Campaign
