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BrandCalvin Klein
Project'Denim' 2025 Ad Campaign
Jung Kook in a black and white fashion portrait wearing a denim jacket and white tank top for Calvin Klein

Calvin Klein 'Denim' 2025 Ad Campaign 2025

Associated creatives

Mert Alas
Mert AlasPhotographer
Jung Kook
Jung KookTalent
New York City
New York CityLocation

Tags

jung kookjung kook calvin kleinman in denim jacketdenim jacketwhite tank topman wearing denim jacketman in white tank top

Description

This striking black and white fashion portrait features musician Jung Kook as part of Calvin Klein's 'Denim' 2025 ad campaign, photographed by Mert Alas. He is wearing a denim jacket draped off one shoulder, a white tank top with visible branded waistband detailing, and dark denim jeans. His heavily tattooed right arm is prominently displayed as he grasps the strap of his top with a direct, confident gaze toward the camera. The minimalist studio setting highlights the graphic contrast of the monochrome grading, clean lighting, and sharp textures.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign