Project'Denim' 2025 Ad Campaign

'Denim' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This vertical portrait features Jung Kook as part of the 2025 Denim ad campaign for Calvin Klein, photographed by Mert Alas. The subject stands in a narrow, monochromatic red corridor with lit ceiling panels casting a warm, atmospheric glow. He wears a dark leather jacket over a black t-shirt, paired with dark jeans, layered silver necklaces, and subtle facial piercings. His arms are outstretched, leaning slightly against the walls of the corridor in a confident, direct pose. The composition utilizes deep red tones and high-contrast lighting to create a bold, graphic aesthetic.
Style
Vertical, Commercial, Warm
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Crimson (50%)
Background
Hallway
Context
Advertising Campaign
