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Project'Denim' 2025 Ad Campaign
Jung Kook in an open leather shirt and dark denim jeans posing against a white seamless background for Calvin Klein.

'Denim' 2025 Ad Campaign 2025

Associated creatives

Mert Alas
Mert AlasPhotographer
Jung Kook
Jung KookTalent
New York City
New York CityLocation

Tags

jung kookjung kook portraitman in leather shirtleather shirtdark denim jeansdenim jeansasian manman posing

Description

This portrait features Jung Kook for the Calvin Klein 2025 Denim campaign, photographed by Mert Alas. The subject is captured in a dynamic, expressive pose against a clean white seamless studio background. He wears an open dark leather shirt layered over dark denim jeans with visible belt details, showcasing layered necklaces and distinctive arm tattoos. The high-contrast monochromatic color grading emphasizes sharp shadows and crisp contours, creating a bold, contemporary commercial aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Charcoal (50%)

Background

White Seamless

Context

Advertising Campaign