Bloom

Sep 2023

Bloom's brand identity, executed by PARSONS, leans into a modular design system defined by bold typography and a saturated color palette. The project spans across digital interface design, corporate collateral, and environmental graphics, maintaining a consistent minimalist aesthetic throughout the various assets. The visual language pairs sharp, high-contrast layouts with custom typographic elements. Whether applied to mobile UI illustrations, printed stationery, or outdoor billboards, the work utilizes clean, geometric compositions and vibrant gradients to anchor the brand presence. The execution emphasizes structural depth through the use of natural light and studio staging, highlighting the interplay between digital and physical touchpoints.

Horizontal, Commercial, Clean

Apps & Digital Platforms