Bloom: Brand Identity
Brand
Date
Sep 2023
Description
The brand identity for technology platform Bloom establishes a cohesive visual language across digital interfaces and physical collateral. The project, featuring graphic design by PARSONS, balances bold, geometric typography with a high-contrast palette of royal blue, orange, and green. Applications range from outdoor billboards and printed stationery to mobile UI mockups and branded apparel. The execution leans into a clean, minimalist aesthetic, utilizing natural light and high-contrast shadows to emphasize structural composition and graphic clarity throughout the corporate identity.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Associated creatives
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