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BrandBloom
ProjectBrand Identity
Brochure for Bloom brand identity featuring blue and orange gradient abstract curves on a dark surface

Bloom Brand Identity 2023

Associated creatives

PARSONS
PARSONSGraphic Design

Tags

bloom brochurebrand identity brochurebloom brand identitybrochure designbrand identitybrochure

Description

This graphic design piece presents the brand identity for Bloom, showcased through a printed brochure laid across a dark, matte surface. The cover features a bold custom typographic logo at the top reading bloom, set against a vibrant composition of layered blue and orange curved gradient shapes over a deep green background. Additional small promotional text is printed along the lower edges of the cover, including the brand website. The lighting is soft and directional, casting gentle shadows that emphasize the physical presence of the print materials. The overall aesthetic is clean, modern, and graphic, highlighting contemporary corporate identity design.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, 3D render / CGI

Color

Cobalt (40%)
Burnt Orange (30%)
Forest Green (30%)

Background

Concrete Texture

Context

Brand Film / Corporate Video