Bloom
Brand Identity
Brand
ProjectBrand Identity
Date
Sep 2026
Description
Bloom's brand identity project, developed by B&W Graphic Lab, presents a cohesive visual system for a premium skincare line. The work explores a minimalist aesthetic through an interplay of fluid, calligraphic typography and abstract line art, grounding the brand in a sophisticated palette of deep navy gradients contrasted with neon accents. The execution relies on precise 3D render / CGI techniques to showcase varied tactile materials, including metallic aluminium tubes and matte cardboard packaging. Each piece features clean, graphic compositions that emphasize the organic nature of the branding through expressive ink loops and fine-line graphite illustrations.
Style
Commercial, Minimalist
Techniques
Soft Light
Background
Gradient
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