Bloom: Brand Identity

Sep 2026

The brand identity for Bloom, developed by B&W Graphic Lab, centers on a minimalist aesthetic that bridges historical influences with contemporary cosmetic packaging. The project encompasses a comprehensive suite of collateral, including metallic squeeze tubes, matte black retail boxes, and textured paper goods, each unified by a cool-toned, blue-to-white gradient palette. Execution leans into precise, clean graphic design, featuring abstract, gestural typography and fluid line art. Techniques such as 3D render / CGI and macro photography emphasize the tactile contrast between brushed aluminum, matte surfaces, and organic, ink-based calligraphy, anchoring the brand in a sophisticated, detail-oriented visual language.

Commercial, Minimalist

Soft Light

Gradient