CADRE

May 2021

This brand identity project for CADRE encompasses a comprehensive visual system, extending from corporate stationery and digital interfaces to apparel and tactile packaging. Developed with graphic design contributions from PARSONS, the identity relies on a minimalist aesthetic that prioritizes high-contrast typography and clean layouts across varied physical and digital mediums. Techniques such as emboss & deboss and the use of monochromatic palettes emphasize the tactile quality of the project, seen in the textures of branded matchboxes and cotton apparel. The design remains consistent across urban editorial posters and smartphone interfaces, anchored by a deliberate focus on geometric structure and professional clarity.

Horizontal, Commercial, Clean