Logo
Two business cards for CADRE shown front and back on a dark surface, featuring amber orange and textured kraft brown paper.
Smartphone displaying CADRE brand identity resting on a green slatted bench outdoors in bright sunlight.
CADRE brand logo in light grey bold condensed sans serif typography centered on a dark grey background
Black and white poster featuring typography and a profile portrait mounted on a dark tiled wall outdoors.
Black long-sleeve pocket t-shirt with Cadre logo on pavement background
Close-up of a branded black matchbox with silver typography and a dark red striking strip resting on textured grey paper under angled light.
Two business cards for CADRE shown front and back on a dark surface, featuring amber orange and textured kraft brown paper.
Smartphone displaying CADRE brand identity resting on a green slatted bench outdoors in bright sunlight.
CADRE brand logo in light grey bold condensed sans serif typography centered on a dark grey background

CADRE Brand Identity 2021

About

CADRE features a cohesive brand identity that spans print collateral, digital interfaces, and apparel. Developed with graphic design contributions from PARSONS, the visual language relies on a minimalist aesthetic characterized by bold typography, high-contrast monochrome palettes, and an emphasis on tactile materiality. The project demonstrates a consistent corporate branding approach across varied media, from business cards and matchboxes to urban signage and garments. The execution utilizes clean layouts and structural graphic elements to maintain identity integrity across diverse physical surfaces and digital applications.

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