CADRE: Brand Identity
Brand
Date
May 2021
Description
CADRE features a cohesive brand identity that spans print collateral, digital interfaces, and apparel. Developed with graphic design contributions from PARSONS, the visual language relies on a minimalist aesthetic characterized by bold typography, high-contrast monochrome palettes, and an emphasis on tactile materiality. The project demonstrates a consistent corporate branding approach across varied media, from business cards and matchboxes to urban signage and garments. The execution utilizes clean layouts and structural graphic elements to maintain identity integrity across diverse physical surfaces and digital applications.
Style
Horizontal, Commercial, Clean
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