HERO
Brand Identity
Brand
ProjectBrand Identity
Date
Sep 2021
Description
HERO’s brand identity project establishes a visual language centered on high-touch digital interaction. The work integrates bold, modular typography with saturated color fields and collage-style photography to define a modern presence within the apps and digital platforms space. Developed by PARSONS and Studio Gummi, the identity spans across static UI mockups, graphic poster layouts, and motion design assets. The execution leans into clean graphic design and vector-based compositions, utilizing consistent typography and dynamic framing to maintain a unified aesthetic across physical collateral and mobile interfaces.
Style
Commercial, Clean, Horizontal, Graphic
Industries
Apps & Digital Platforms
Background
Solid Colour
Associated creatives
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