The commercial spot 'It Starts with the Gut' for Bloom explores the integration of greens and superfoods into a daily wellness routine. Through a series of lifestyle-oriented vignettes, the production follows a woman navigating various domestic and active environments, ranging from a modern kitchen setting to outdoor exercise.
Produced by Quirk Creative, the commercial leans into a clean, minimalist aesthetic. The execution utilizes natural light and live-action techniques to emphasize consistent nutrition and energy across home and professional settings.
