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Brand
Bloom
ProjectBrand Identity
Three vertical smartphone screen mockups showing brand identity design for Bloom with graphic typography and a person in a turquoise jacket.

Bloom Brand Identity 2023

Associated creatives

PARSONS
PARSONSGraphic Design

Tags

bloom brand identitybrand identitybloom brandinggraphic designmobile screen mockupsscreen mockupstypographycustom typographyperson in turquoise jacketturquoise jacketjacketcurly hair

Description

This project showcases a comprehensive brand identity for Bloom, presented across three vertical digital screen mockups. The left frame features bold white custom typography arranged vertically on a vibrant blue background. The central frame captures a person from behind, wearing a turquoise jacket with short reddish-brown curly hair, accented with minimal white text elements and branding near the hem. The right frame displays bold messaging reading "IT'S LIT, KEEP GOING." alongside supportive copy against an expressive purple and orange gradient background. The overall art direction relies on high-contrast color pairings, clean sans-serif typography, and polished digital layouts tailored for mobile applications.