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Three vertical smartphone screen mockups showing brand identity design for Bloom with graphic typography and a person in a turquoise jacket.

Bloom Brand Identity 2023

About

This project showcases a comprehensive brand identity for Bloom, presented across three vertical digital screen mockups. The left frame features bold white custom typography arranged vertically on a vibrant blue background. The central frame captures a person from behind, wearing a turquoise jacket with short reddish-brown curly hair, accented with minimal white text elements and branding near the hem. The right frame displays bold messaging reading "IT'S LIT, KEEP GOING." alongside supportive copy against an expressive purple and orange gradient background. The overall art direction relies on high-contrast color pairings, clean sans-serif typography, and polished digital layouts tailored for mobile applications.

Brand

Bloom

Project

Bloom Brand Identity 2023

Keywords

bloom brand identitybrand identitybloom brandinggraphic designmobile screen mockupsscreen mockupstypographycustom typographyperson in turquoise jacketturquoise jacketjacketcurly hair

Credits

PARSONS
Graphic Design

Styles

VerticalCommercialCleanGraphic

Techniques

VectorTypography

Industries

Apps & Digital Platforms

Background

Solid Colour

Context

Digital / Display Advertising
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