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Betsey Johnson seated in a black armchair against a grey seamless backdrop wearing a ruffled leopard print dress

Betsey Johnson Summer 2025 Campaign 2025

About

Designer Betsey Johnson is featured in this portrait for the Summer 2025 campaign, photographed by Zoey Grossman with creative direction by James Worthington Demolet. She is seated comfortably in a dark leather armchair against a neutral grey seamless background. She wears a patterned leopard-print dress featuring elaborate ruffled tiers and fishnet stockings, complemented by statement patterned boots. Her blonde hair is styled in a textured updo, and she poses with one hand resting near her chin. Bold pink metallic typography spelling the brand name is overlaid across the foreground.

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Background

Grey Seamless

Context

Advertising Campaign