Brand
ProjectSummer 2025 Campaign

Betsey Johnson Summer 2025 Campaign 2025
Associated creatives
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Description
Betsey Johnson poses in a crouched stance for the Summer 2025 campaign photographed by Zoey Grossman with creative direction by James Worthington Demolet. She wears a vibrant red and black plaid skirt suit paired with fishnet tights, lace fingerless gloves, and patterned heels. A black hobo handbag adorned with a playful cherry print rests near her hand. Her blonde hairstyle features spiked and highlighted sections, complemented by bold red lipstick and striking eye makeup. The studio environment features a mottled neutral grey backdrop with soft lighting casting gentle shadows, overlaid with a glossy pink typographic logo.


