Brand
ProjectSummer 2025 Campaign

Betsey Johnson Summer 2025 Campaign 2025
Associated creatives
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Description
This striking black and white portrait captures designer Betsey Johnson for the Summer 2025 campaign, photographed by Zoey Grossman with creative direction by James Worthington Demolet. The subject stands centrally, wearing a dark coat featuring leopard print trim paired with a voluminous black tulle tutu skirt and patterned lace gloves. Her blonde hair falls in a straight fringe cut, complemented by dark lipstick and expressive eye makeup. The background is a soft, graduated neutral tone overlaid with vibrant pink cursive typography displaying the brand name. The image employs high-contrast studio lighting to accentuate the textures of the textiles and the graphic nature of the composition.


