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BrandBally
ProjectSpring 2024 Ad Campaign
Man wearing a light short-sleeve button-down shirt holding a black briefcase in an indoor setting for Bally Spring 2024 campaign

Bally Spring 2024 Ad Campaign 2024

Associated creatives

Simone Bellotti
Simone BellottiBally Creative Director
Simmonds ltd.
Simmonds ltd.Agency
Christopher Simmonds
Christopher SimmondsArt Director
Alasdair McLellan
Alasdair McLellanPhotographer
Claudia Ferrier
Claudia FerrierModels
Lottie Morris
Lottie MorrisModels
Maria Ermakova
Maria ErmakovaModels
Nazarit Machin
Nazarit MachinModels
Will Woodward
Will WoodwardModels
Josef Ptacek
Josef PtacekModels
Gideon Adeniyi
Gideon AdeniyiModels
Charlotte Collet
Charlotte ColletStylist
Anthony Turner
Anthony TurnerHair
Lucia Pica
Lucia PicaMakeup
Ben Grimes
Ben GrimesCasting Director
Milan
MilanLocation
“Spoon” by Can
“Spoon” by Can

Tags

man holding briefcaseman holding black briefcaseholding briefcaseholding black briefcaseblack briefcasebriefcaseshort sleeve shirtbutton down shirtwhite man short hairwhite manman

Description

This black and white image from the Bally Spring 2024 ad campaign, photographed by Alasdair McLellan, features a male model standing indoors against a plain wall next to a panelled door. He wears a light-coloured, short-sleeve button-down shirt paired with dark trousers, and holds a sleek black leather briefcase against his lower chest. The composition is vertical and intimate, capturing the subject from the waist up with a direct, serious expression. The lighting is soft and directional, highlighting the textures of his clothing and the smooth surface of the briefcase. Art direction by Christopher Simmonds and styling by Charlotte Collet complete the clean, editorial aesthetic.

Style

Editorial, Vertical, Monochrome

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Off-White (50%)

Background

Residential Building

Context

Advertising Campaign