Bally Spring 2024 Ad Campaign 2024

About

This image is part of the Bally Spring 2024 advertising campaign, photographed by Alasdair McLellan with art direction by Christopher Simmonds and styling by Charlotte Collet. A young man sits cross-legged on terracotta floor tiles leaning against a white panelled doorway, wearing a bright red ribbed turtleneck sweater, blue denim shorts, dark socks, and loafers. A brown leather duffel bag with a white stripe detail rests on the floor beside him. The composition uses natural lighting and clean tones, capturing a relaxed yet structured narrative.