BrandASICS
ProjectAsics x Griff

ASICS Asics x Griff 2026
Associated creatives
Tags
Description
British singer-songwriter Griff poses dynamically against light plywood paneling for the ASICS x Griff campaign, photographed by William Arcand with set design by Phoebe Shakespeare. She kneels on one knee in an expressive, back-arched pose wearing a cropped black sheer panel top, a structural white deconstructed skirt with straps, and black ASICS sneakers paired with sheer black socks. Long white fabric ribbons swirl through the air across the frame, adding fluid motion to the minimalist set. The shoot is styled by Kamran Rajput with natural hair by Tomi Roppongi and subtle makeup by Michelle Dacillo.
Style
Horizontal, Commercial, Warm, Tactile
Techniques
Soft Light
Industries
Footwear
Color
Jet Black (50%)
Pure White (40%)
Background
Set-dressed, Rooftop
Context
Advertising Campaign
