ASICS explores the intersection of movement and urban atmosphere in its 'I move me' commercial project. Produced by GREATERGOOD, the film transitions from intimate, macro-focused character studies to high-energy sequences set against nocturnal backdrops.
Utilizing low-key, chiaroscuro lighting and cinematic framing, the narrative moves between solitary running sessions and competitive basketball scenes. The visual execution leans into deep shadows and motion blur to anchor the project’s athletic focus within a moody, metropolitan environment.
