ASICS: I move me
Brand
Date
Jan 2026
Description
ASICS explores the intersection of movement and urban atmosphere in its 'I move me' commercial project. Produced by GREATERGOOD, the film transitions from intimate, macro-focused character studies to high-energy sequences set against nocturnal backdrops. Utilizing low-key, chiaroscuro lighting and cinematic framing, the narrative moves between solitary running sessions and competitive basketball scenes. The visual execution leans into deep shadows and motion blur to anchor the project’s athletic focus within a moody, metropolitan environment.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.