ASICS Asics x Griff 2026

Description

In a dynamic frame from the Asics x Griff campaign photographed by William Arcand, singer-songwriter Griff poses mid-motion within an angular, warm-toned plywood architectural interior. She wears a black textured crop top paired with an avant-garde layered white skirt and black ASICS sneakers laced with white ties. A long white ribbon sweeps dynamically through the foreground in a fluid curve, captured with crisp definition under soft diffused studio lighting. The minimal timber paneling and geometric openings of the set, designed by Phoebe Shakespeare, provide a stark architectural contrast to the fluid movement of the performer.

Style

Horizontal, Commercial, Warm, Minimalist

Techniques

Soft Light

Industries

Footwear

Color

Background

Set-dressed

Context

Advertising Campaign