ASICS: Run The Tube - #IMoveLondon - BTS

Dec 2025

ASICS explores the intersection of urban infrastructure and physical activity in this behind-the-scenes look at the Run The Tube initiative. Developed by The Department, the campaign transforms daily London commuting routes into dynamic movement spaces. The project features runners navigating tunnels illuminated by neon circular light rings, set against graffiti-tagged architecture. These live-action sequences are interspersed with insights from brand and agency representatives, detailing the intent to foster active movement within the city environment. The production uses atmospheric lighting to bridge the gap between commercial sportswear aesthetics and urban intervention.

Horizontal, Commercial, Neon

Street

Advertising Campaign, Brand Film / Corporate Video