ASICS
EKIDEN PACK
Brand
ProjectEKIDEN PACK
Date
Jan 2026
Description
ASICS presents the Ekiden Pack, a campaign centered on the traditional Japanese relay racing format. The commercial video captures the preparation and athletic endurance inherent to the sport, documenting relay exchanges and individual team members navigating city streets. Produced by Chisel, the work juxtaposes moody, confined interior settings with high-energy daylight outdoor sequences. The visual execution employs a gritty, cinematic aesthetic, incorporating slow-motion captures to highlight the texture of the performance apparel and the vibrant green color palette of the footwear.
Style
Horizontal, Cinematic, Gritty
Techniques
Slow motion
Industries
Cycling
Color
Lime
Jet Black
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.