Alexander McQueen
McQueen S/S 2025 Campaign
Brand
ProjectMcQueen S/S 2025 Campaign
Date
Feb 2025
Description
The Alexander McQueen Spring/Summer 2025 campaign, designed by Seán McGirr, explores structural silhouettes and raw textures in a series of editorial images. Photographed by Glen Luchford, the collection leans into a moody, atmospheric aesthetic set against desolate coastal landscapes. Art directed by Christopher Simmonds with fashion styling by Sarah Richardson, the project pairs dark, tailored tailoring and sheer lace detailing with stark, natural lighting. The visual output utilizes analogue film techniques and a desaturated palette to underscore the collection's high-contrast, cinematic feel.
Style
Editorial, Vertical
Industries
Luxury Fashion Houses
Color
Jet Black
Context
Advertising Campaign
Associated creatives
Seán McGirrDesigner
Glen LuchfordPhotographer
Sarah RichardsonFashion Editor/Stylist
Christopher SimmondsArt Director
Gary GillHair Stylist
Daniel SallstromMakeup Artist
Julia LangeCasting Director
Ama QuashieManicurist
Meshach HenryMovement Director
Ajus SamuelModel
Douta SidibeModel
Li Cheng YuanModel
Libby BennettModel
Lina ZhangModel
Owen RuppersburgModel
Sara CaballeroModel
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