Alexander McQueen: McQueen S/S 2025 Campaign

Feb 2025

Alexander McQueen presents the S/S 2025 campaign, an editorial fashion series that captures the collection's focus on structured tailoring and lace detailing. Photographed by Glen Luchford, the imagery leans into a moody, desaturated aesthetic across coastal landscapes and rugged outdoor terrain. The project features art direction by Christopher Simmonds, with fashion styling by Sarah Richardson. The campaign highlights a mix of high-contrast monochrome and natural light photography, utilizing an analogue film aesthetic that emphasises the collection's texture and silhouette.

Editorial, Vertical, Desaturated

Analogue / film

Advertising Campaign