Alexander McQueen: Slash Bag

Oct 2025

Alexander McQueen spotlights the Slash Bag in a cinematic fashion campaign that places the accessory within an atmospheric, industrial framework. The film centres on the contrast between the handbag’s intricate red leather texture and metallic hardware against a stark, dystopian backdrop. Moving through moody, warm-toned corridors, the project leans into sleek visual storytelling to frame the luxury silhouette. Production was handled by Partner Films Paris, capturing a gritty, high-end aesthetic that bridges sharp, modern fashion and industrial environments.

Horizontal, Cinematic, Warm, Gritty

Advertising Campaign