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Alexander McQueen: Slash Bag

Date

Nov 2025

Description

This cinematic fashion film from Partner Films London highlights the structural design of the Alexander McQueen Slash Bag. Set against a backdrop of high-contrast interior corridors and dystopian cityscapes, the project utilizes moody, directional lighting to emphasize the handbag's signature metallic knuckle hardware and sharp, tailored aesthetics. Moving through the narrative, the visuals lean into a monochrome palette and slow motion, shifting between extreme close-ups and wide aerial perspectives. The live-action technique anchors the piece, focusing on the interplay of shadow and form within the luxury fashion house's latest campaign.

Style

Vertical, Cinematic, Moody, Monochrome

Techniques

Slow motion

Color
Jet Black
Burgundy
Background

Hallway

Context

Advertising Campaign, Brand Film / Corporate Video

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