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Three models posing on a white sofa and curved wooden table, the central model wearing a bright red lace dress and ornate crystal necklace.
Three models wearing tailored jackets and plaid skirts walk across an outdoor bridge in front of a historic stone building.
Model wearing a grey dress holding a black clutch in a wood-paneled room
Model in a patterned red dress and black studded heels bending forward to look into a doorway in a hallway.
Model Tsion Teferi lying back on white bed pillows wearing a red and black tartan dress and ornate silver drop earrings.
Five models lounging on a grassy field in tailored suiting and dresses for the Alexander McQueen Pre-collection.
Model wearing a crystal fringe veil, black off-the-shoulder midi dress, and strappy heels posing beside a wooden bed with red bedding.
Three models posing on a white sofa and curved wooden table, the central model wearing a bright red lace dress and ornate crystal necklace.
Three models wearing tailored jackets and plaid skirts walk across an outdoor bridge in front of a historic stone building.
Model wearing a grey dress holding a black clutch in a wood-paneled room

Alexander McQueen McQueen Spring Summer 2026 Pre-collection 2025

About

The Alexander McQueen Spring Summer 2026 Pre-collection campaign balances structural tailoring with an evocative, pastoral mood. Under the creative direction of Seán McGirr and captured by photographer Marie Valognes, the editorial series traverses two distinct environments: ornate, wood-paneled interiors and expansive, rugged outdoor landscapes. Stylist Sarah Richardson highlights a contrast between sharp, gothic-inflected silhouettes and flowing, layered textures, featuring key pieces such as crimson lace dresses, tailored tartan, and utility-inspired outerwear. The campaign utilizes a mix of technical approaches, shifting between the soft, warm tones of interior environments and the sharper, high-contrast flash lighting of cinematic portraits. Set design by Emma Roach reinforces the collection’s atmospheric quality, utilizing vintage furnishings and wood-paneled motifs to ground the imagery. Featuring a diverse cast including Lily McMenamy and Tsion Teferi, the editorial lookbook leans into a grainy, analogue aesthetic to emphasize the tactile details of the embroidery and statement jewelry.

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