Alexander McQueen: McQueen Spring Summer 2026 Pre-collection

Dec 2025

The Alexander McQueen Spring Summer 2026 Pre-collection campaign balances structural tailoring with an evocative, pastoral mood. Under the creative direction of Seán McGirr and captured by photographer Marie Valognes, the editorial series traverses two distinct environments: ornate, wood-paneled interiors and expansive, rugged outdoor landscapes. Stylist Sarah Richardson highlights a contrast between sharp, gothic-inflected silhouettes and flowing, layered textures, featuring key pieces such as crimson lace dresses, tailored tartan, and utility-inspired outerwear. The campaign utilizes a mix of technical approaches, shifting between the soft, warm tones of interior environments and the sharper, high-contrast flash lighting of cinematic portraits. Set design by Emma Roach reinforces the collection’s atmospheric quality, utilizing vintage furnishings and wood-paneled motifs to ground the imagery. Featuring a diverse cast including Lily McMenamy and Tsion Teferi, the editorial lookbook leans into a grainy, analogue aesthetic to emphasize the tactile details of the embroidery and statement jewelry.

Editorial, Horizontal

Lookbook