Brand
ProjectMcQueen S/S 2025 Campaign

Alexander McQueen McQueen S/S 2025 Campaign 2025
Associated creatives
Tags
Description
A group of models poses outdoors under an overcast sky for the Alexander McQueen Spring/Summer 2025 campaign, photographed by Glen Luchford with art direction by Christopher Simmonds and styling by Sarah Richardson. The subjects wear structured dark tailoring, crisp white shirts with high collars, and detailed textured garments. The dramatic outdoor setting features dark terrain and a moody sky, creating high visual contrast. The campaign typography reading MCOQUEEN is overlaid across the foreground.
Style
Editorial, Vertical, Moody, Desaturated
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (40%)
Background
Forest
Context
Advertising Campaign








