Alexander McQueen

Oct 2024

The Alexander McQueen S/S 2025 Pre Collection campaign presents a series of editorial images captured by photographer Casper Sejersen. The imagery oscillates between grand, classical outdoor settings and richly appointed, historic interiors, emphasizing the intricate tailoring and material textures of the collection. Fashion editor and stylist Marie Chaix brings a cohesive visual language to the project, balancing the structural rigidity of the outerwear and pinstripe suiting with delicate details like pleated ruffles and studded knitwear. The production utilizes a mix of natural light and low-key, chiaroscuro lighting techniques to ground the garments within their atmospheric, sometimes gritty, settings. The casting, directed by Julia Lange, features models including Hannah Thatcher, Li Cheng Yuan, Marial Akech, Priyanshu Singh, Rejoice Chuol, Saunders, Sihana Shalaj, and Yanan Wan. The project team also includes hair stylist Gary Gill, makeup artist Daniel Sallstrom, and manicurist Ama Quashie.

Editorial, Vertical

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