Alexander McQueen McQueen S/S 2025 Campaign 2025

Description

This black and white fashion campaign image for Alexander McQueen's S/S 2025 collection was photographed by Glen Luchford with art direction by Christopher Simmonds and styling by Sarah Richardson. The primary model in the foreground stands outdoors holding a glowing orb that emits a bright lens flare against the moody sky, wearing a structured dark sleeveless dress with a belted waist and delicate lace hem. In the background, a second model wearing a tailored dark coat stands near a ruined stone wall under an overcast sky. Bold white typography spelling the brand name is overlaid across the center of the frame. The high-contrast monochromatic treatment and dramatic lighting create a striking, cinematic atmosphere.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Forest

Context

Advertising Campaign