Alexander McQueen: McQueen Pre S/S 26 Hero

Oct 2025

The Alexander McQueen Pre S/S 26 campaign highlights the house’s latest designs under the direction of Seán McGirr. The visual language centers on sharp tailoring and dramatic eveningwear, captured with a gritty, high-contrast aesthetic that emphasizes fabric textures and hardware details. Photographer Sam Khoury and art director SJ Todd employ direct flash lighting across a series of vertical portraits and group shots. Director Alexander Ingham Brooke further defines the season’s look, featuring model Lily McMenamy and a wider cast against dark, atmospheric backgrounds. Styling by Sarah Richardson grounds the collection in structured silhouettes, including oversized neck bows and embellished accessories.

Vertical, Commercial

Advertising Campaign