Alexander McQueen
McQueen Pre S/S 26 Hero
Oct 2025
The Alexander McQueen Pre S/S 26 campaign serves as a visual exploration of the collection designed by Seán McGirr. Captured through the lens of photographer Sam Khoury, the imagery channels the brand’s focus on sharp tailoring and dramatic eveningwear, highlighted by the art direction of SJ Todd and direction from Alexander Ingham Brooke. Featuring a cast including Lily McMenamy, Athiec Geng, and Haojie Qi, the project leans into a high-contrast aesthetic. Executed with a gritty flash technique, the work emphasizes the intricate textures of red lace, pleated hemlines, and signature embellished knuckle-duster clutches, set against minimalist, low-key backgrounds that keep the focus strictly on the garment construction.
Vertical, Commercial
Luxury Fashion Houses
Advertising Campaign
Associated creatives
