Alexander McQueen: Slash Bag
Brand
Date
Nov 2025
Description
Alexander McQueen presents a fashion film showcasing the Slash Bag, framing the accessory within a cinematic, dystopian urban environment. The narrative leans into a visual language of minimalism and scale, moving from intimate close-ups to expansive, hazy architectural settings. Produced by Partner Films New York, the film utilizes moody lighting and a warm, golden color palette to emphasize the sharp tailoring and structured silhouette of the piece. The live-action technique focuses on purposeful movement through stark hallways, highlighting the interplay between the bag’s design and its industrial surroundings.
Style
Vertical, Cinematic, Moody, Warm
Industries
Color
Jet Black
Burgundy
Background
Commercial Office
Context
Brand Film / Corporate Video
Associated creatives
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