Alexander McQueen McQueen S/S 2025 Campaign 2025

Description

This cinematic fashion video for the Alexander McQueen Spring/Summer 2025 campaign, captured by photographer and director Glen Luchford with creative direction by Christopher Simmonds, presents a dark, evocative narrative set against moody coastal landscapes and historic stone ruins. A group of models wearing textured jackets, structured tailoring, and flowing dresses walk across wild grass under an overcast sky. The grainy, high-contrast visual grading enhances the atmospheric tension, blending natural light with stark shadows. Styled by Sarah Richardson with hair by Gary Gill and makeup by Daniel Sallstrom, the piece emphasizes sculptural silhouettes and raw textures in an untamed setting.