Alaïa: 'Archetypes' Spring 2026 Ad Campaign

Nov 2025

The Alaïa 'Archetypes' Spring 2026 campaign leans into the house's architectural heritage through a series of stark, minimalist portraits and film. Captured by photographer Shayne Laverdiere, the imagery centers on models like Awar Odhiang and Mona Tougaard positioned within geometric, dark wooden corner structures. The set design emphasizes clean lines and industrial framing, which serve to isolate the sculptural silhouettes of the collection's tailoring, heavy outerwear, and detailed accessories. Creative direction by Pieter Mulier guides the campaign, with art direction provided by Lana Petrusevych and Ezra Petronio. The visual language utilizes clean, balanced lighting and a neutral palette to accentuate textures—ranging from ribbed knits and pleated textiles to glossy leather gloves. This editorial-focused project incorporates casting by Ashley Brokaw, with hair styling by Damien Boissinot and makeup by Christelle Cocquet completing the refined look.

Editorial, Vertical, Clean

Set-dressed

Advertising Campaign