Alaïa

Nov 2025

The Alaïa 'Archetypes' Spring 2026 campaign leans into structural geometry and minimalist studio aesthetics to present the latest collection. Captured by photographer Shayne Laverdiere, the imagery centers on sculptural silhouettes and rich textile textures set against dark, angular wooden installations. Developed under the creative direction of Pieter Mulier with art direction by Lana Petrusevych and Ezra Petronio, the campaign utilizes a clean, editorial approach. Casting for the series was managed by Ashley Brokaw, featuring models including Awar Odhiang, Binx Walton, and Mona Tougaard. The production highlights precise tailoring and refined details through a series of portraits and short-form video, emphasizing a consistent, clean visual language throughout the collection.

Editorial, Vertical, Clean

Luxury Fashion Houses

Set-dressed

Advertising Campaign