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·'Archetypes' Spring 2026 Ad Campaign

Model wearing a black hooded coat and sheer polka dot dress standing inside a wooden structural corner backdrop

Model wearing a grey turtleneck midi dress and dark boots standing between angled dark panels

Model standing inside a dark wooden corner structure wearing a tiger-print coat and holding a black handbag

Model standing between dark wooden partition panels wearing a cream textured top and black trousers

Model in vibrant blue long-sleeve turtleneck and pleated midi skirt standing within a dark geometric architectural wooden structure.

Model wearing a dark green hooded coat and carrying a purple handbag standing in a wooden corner structure for Alaïa

Model standing in a corner wearing a dark double-breasted blazer and wide-leg blue jeans for Alaïa

Model standing inside a dark corner structure wearing a white ruffled top and tall brown leather boots

Model in dark hooded coat and polka dot tights posing within a wooden architectural corner structure

Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

About

The Alaïa 'Archetypes' Spring 2026 campaign leans into the house's architectural heritage through a series of stark, minimalist portraits and film. Captured by photographer Shayne Laverdiere, the imagery centers on models like Awar Odhiang and Mona Tougaard positioned within geometric, dark wooden corner structures. The set design emphasizes clean lines and industrial framing, which serve to isolate the sculptural silhouettes of the collection's tailoring, heavy outerwear, and detailed accessories. Creative direction by Pieter Mulier guides the campaign, with art direction provided by Lana Petrusevych and Ezra Petronio. The visual language utilizes clean, balanced lighting and a neutral palette to accentuate textures—ranging from ribbed knits and pleated textiles to glossy leather gloves. This editorial-focused project incorporates casting by Ashley Brokaw, with hair styling by Damien Boissinot and makeup by Christelle Cocquet completing the refined look.