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Model in dark hooded coat and polka dot tights posing within a wooden architectural corner structure

Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

About

This fashion editorial image from the Alaïa 'Archetypes' Spring 2026 ad campaign features a model captured by photographer Shayne Laverdiere. The subject wears a dark hooded coat, black leather gloves, and sheer polka dot tights, standing inside a V-shaped dark wooden structural backdrop with visible light wooden support beams. The composition is art-directed by Lana Petrusevych and Ezra Petronio, with creative direction by Pieter Mulier. The lighting is clean and direct, highlighting the sculptural silhouette and textures of the apparel.

Brand

Alaïa

Project

Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

Keywords

woman in dark hooded coatdark hooded coathooded coatcoatpolka dot tightstightsblack leather glovesleather glovesgloves

Credits

Pieter Mulier
Alaïa Creative Director
Lana Petrusevych
Art Director
Ezra Petronio
Art Director
Shayne Laverdiere
Photographer
Alix Bouthors
Models

Styles

EditorialVerticalWarmClean

Industries

Luxury Fashion Houses

Background

Set-dressed

Context

Advertising Campaign
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