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  • ·Alaia Archetypes Spring 2026 Ad Campaign Editorial
Brand
Alaïa
Project'Archetypes' Spring 2026 Ad Campaign
Model in dark hooded coat and polka dot tights posing within a wooden architectural corner structure

Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Lana Petrusevych
Lana PetrusevychArt Director
Ezra Petronio
Ezra PetronioArt Director
Shayne Laverdiere
Shayne LaverdierePhotographer
Alix Bouthors
Alix BouthorsModels
Awar Odhiang
Awar OdhiangModels
Binx Walton
Binx WaltonModels
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Damien Boissinot
Damien BoissinotHair
Christelle Cocquet
Christelle CocquetMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

woman in dark hooded coatdark hooded coathooded coatcoatpolka dot tightstightsblack leather glovesleather glovesgloves

Description

This fashion editorial image from the Alaïa 'Archetypes' Spring 2026 ad campaign features a model captured by photographer Shayne Laverdiere. The subject wears a dark hooded coat, black leather gloves, and sheer polka dot tights, standing inside a V-shaped dark wooden structural backdrop with visible light wooden support beams. The composition is art-directed by Lana Petrusevych and Ezra Petronio, with creative direction by Pieter Mulier. The lighting is clean and direct, highlighting the sculptural silhouette and textures of the apparel.