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  • ·Alaia Archetypes Spring 2026 Ad Campaign Portrait
Brand
Alaïa
Project'Archetypes' Spring 2026 Ad Campaign
Model wearing a grey turtleneck midi dress and dark boots standing between angled dark panels

Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Lana Petrusevych
Lana PetrusevychArt Director
Ezra Petronio
Ezra PetronioArt Director
Shayne Laverdiere
Shayne LaverdierePhotographer
Alix Bouthors
Alix BouthorsModels
Awar Odhiang
Awar OdhiangModels
Binx Walton
Binx WaltonModels
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Damien Boissinot
Damien BoissinotHair
Christelle Cocquet
Christelle CocquetMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

woman wearing grey dresswoman in grey dressgrey dresswomanmodel posing

Description

This portrait from the Alaïa 'Archetypes' Spring 2026 ad campaign features a model standing centrally within a V-shaped architectural corner framed by wooden supports against a pale background. The model wears a form-fitting grey ribbed turtleneck midi dress with short sleeves, cinched at the waist with a wide black belt, paired with knee-high dark brown leather boots. The composition is structured symmetrically, emphasizing clean lines and architectural geometry. The lighting is even and studio-based, highlighting the textures of the knit fabric and the smooth wooden framing. Art direction was led by Lana Petrusevych and Ezra Petronio, with photography by Shayne Laverdiere.