Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

Description

This portrait from the Alaïa 'Archetypes' Spring 2026 ad campaign features a model standing centrally within a V-shaped architectural corner framed by wooden supports against a pale background. The model wears a form-fitting grey ribbed turtleneck midi dress with short sleeves, cinched at the waist with a wide black belt, paired with knee-high dark brown leather boots. The composition is structured symmetrically, emphasizing clean lines and architectural geometry. The lighting is even and studio-based, highlighting the textures of the knit fabric and the smooth wooden framing. Art direction was led by Lana Petrusevych and Ezra Petronio, with photography by Shayne Laverdiere.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

3D render / CGI

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign