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  • ·Alaia Archetypes Spring 2026 Ad Campaign Portrait
BrandAlaïa
Project'Archetypes' Spring 2026 Ad Campaign
Model wearing a dark green hooded coat and carrying a purple handbag standing in a wooden corner structure for Alaïa

Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Lana Petrusevych
Lana PetrusevychArt Director
Ezra Petronio
Ezra PetronioArt Director
Shayne Laverdiere
Shayne LaverdierePhotographer
Alix Bouthors
Alix BouthorsModels
Awar Odhiang
Awar OdhiangModels
Binx Walton
Binx WaltonModels
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Damien Boissinot
Damien BoissinotHair
Christelle Cocquet
Christelle CocquetMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

model in dark green hooded coatdark green hooded coatgreen hooded coathooded coatcoatpurple handbaghandbag

Description

Photographed by Shayne Laverdiere as part of the Alaïa 'Archetypes' Spring 2026 ad campaign, this portrait features a model captured inside a geometric wooden corner structure. The subject wears a long dark green hooded coat paired with dark boots and carries a structured purple handbag over the shoulder. Creative direction is led by Pieter Mulier, with art direction by Lana Petrusevych and Ezra Petronio. Casting was managed by Ashley Brokaw, with hair by Damien Boissinot and makeup by Christelle Cocquet.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Forest Green (70%)
Plum (30%)

Background

Set-dressed

Context

Advertising Campaign