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Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

About

This fashion campaign video for Alaia titled Archetypes highlights sculptural silhouettes, dark tones, and minimalist studio aesthetics. The sequence presents various models showcasing intricate black garments, leather coats, textured skirts, and fine accessories against clean backdrops. The framing alternates between close-up portraits, full-length poses, and detailed shots of footwear and textiles. The overall aesthetic is polished, sleek, and focused purely on the garments and design details.

Brand

Alaïa

Project

Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

Keywords

fashion modelsfashion modelAlaia fashionsculptural black garmentsblack leather coatleather coatblack dressfashion videoblack patent heels

Credits

Pieter Mulier
Alaïa Creative Director
Lana Petrusevych
Art Director
Ezra Petronio
Art Director
Shayne Laverdiere
Photographer
Alix Bouthors
Models

Styles

VerticalCommercialMonochromeClean

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign
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