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BrandAlaïa
Project'Archetypes' Spring 2026 Ad Campaign
Model standing inside a dark wooden corner structure wearing a tiger-print coat and holding a black handbag

Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Lana Petrusevych
Lana PetrusevychArt Director
Ezra Petronio
Ezra PetronioArt Director
Shayne Laverdiere
Shayne LaverdierePhotographer
Alix Bouthors
Alix BouthorsModels
Awar Odhiang
Awar OdhiangModels
Binx Walton
Binx WaltonModels
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Damien Boissinot
Damien BoissinotHair
Christelle Cocquet
Christelle CocquetMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

model in tiger print coattiger print coatcoatmodelblack handbaghandbag

Description

This portrait from the Alaïa 'Archetypes' Spring 2026 ad campaign was photographed by Shayne Laverdiere with art direction by Lana Petrusevych and Ezra Petronio. The model stands inside a geometric, dark brown wooden structural corner that frames the composition. She wears a long, patterned tiger-print coat with a high collar, paired with pointed heels and a dark clutch bag held at her waist. The lighting is soft and directional, highlighting the rich textures of the heavy outerwear and the raw plywood supports flanking the set.

Style

Editorial, Vertical, Clean, Minimalist

Industries

Luxury Fashion Houses

Color

Camel (60%)
Jet Black (40%)

Background

Set-dressed

Context

Advertising Campaign