Alaïa

Apr 2026

The Alaïa Summer 2026 collection campaign masterfully bridges the gap between high-fashion editorial rigor and the relaxed, sun-drenched ease of an eternal Mediterranean getaway. Under the guidance of Creative Director Pieter Mulier, the project captures an elevated sense of luxury fashion through a series of carefully curated compositions that highlight both the architectural silhouettes of the garments and the playfulness of the accessories. Photographer Mark Kean utilizes natural light to brilliant effect, leaning into a golden hour atmosphere that softens the skin and brings out the warmth in the collection’s vibrant palette. From the slicked-back, wet-look hair crafted by Tom Wright to the precise makeup artistry by Thom Walker, every detail reinforces a clean, minimalist aesthetic. Model Annemary Aderibigbe serves as the centerpiece, moving fluidly between poolside luxury and stylized studio environments where Sophear Van Froment’s set design—specifically the striking use of draped, monochromatic fabrics—adds a layer of sculptural depth. By blending these diverse settings with a cinematic edge, the campaign feels both intimate and expansive. The result is a cohesive lifestyle narrative that honors the legacy of the house while pushing its visual language toward a modern, sophisticated horizon. It is a masterclass in balance, where technical studio strobe work meets the authentic, gentle ripples of natural light to define the next chapter for the brand.

Lifestyle, Editorial

Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion