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  • ·Alaia Archetypes Spring 2026 Ad Campaign Editorial
BrandAlaïa
Project'Archetypes' Spring 2026 Ad Campaign
Model standing between dark wooden partition panels wearing a cream textured top and black trousers

Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Lana Petrusevych
Lana PetrusevychArt Director
Ezra Petronio
Ezra PetronioArt Director
Shayne Laverdiere
Shayne LaverdierePhotographer
Alix Bouthors
Alix BouthorsModels
Awar Odhiang
Awar OdhiangModels
Binx Walton
Binx WaltonModels
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Damien Boissinot
Damien BoissinotHair
Christelle Cocquet
Christelle CocquetMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

model posing between wooden partitionsmodel posingcream textured toptextured topblack trousersgold earrings

Description

This portrait from the Alaïa 'Archetypes' Spring 2026 ad campaign features a model posing between dark wooden partition walls supported by wooden framing. The subject wears a cream textured top paired with voluminous black trousers and statement gold earrings. Photographed by Shayne Laverdiere with art direction by Lana Petrusevych and Ezra Petronio, under the creative direction of Pieter Mulier. Hair was styled by Damien Boissinot, makeup by Christelle Cocquet, and casting directed by Ashley Brokaw.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Cream (50%)
Jet Black (50%)

Background

Set-dressed

Context

Advertising Campaign