
Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025
About
This image is part of the 'Archetypes' Spring 2026 ad campaign for luxury fashion brand Alaça, with creative direction by Pieter Mulier, art direction by Lana Petrusevych and Ezra Petronio, and photography by Shayne Laverdiere. Casting was directed by Ashley Brokaw, with hair styling by Damien Boissinot and makeup by Christelle Cocquet. The photograph features model Awar Odhiang posing within an angular wooden architectural installation. She wears a vibrant blue long-sleeve turtleneck top paired with a matching pleated midi skirt and dark footwear featuring metallic chain accents. The lighting is crisp and even, highlighting the clean structural lines of both the garment and the surrounding set.
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