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  • ·Alaia Archetypes Spring 2026 Ad Campaign by Shayne Laverdiere
BrandAlaïa
Project'Archetypes' Spring 2026 Ad Campaign
Model in vibrant blue long-sleeve turtleneck and pleated midi skirt standing within a dark geometric architectural wooden structure.

Alaïa 'Archetypes' Spring 2026 Ad Campaign 2025

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Lana Petrusevych
Lana PetrusevychArt Director
Ezra Petronio
Ezra PetronioArt Director
Shayne Laverdiere
Shayne LaverdierePhotographer
Alix Bouthors
Alix BouthorsModels
Awar Odhiang
Awar OdhiangModels
Binx Walton
Binx WaltonModels
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Damien Boissinot
Damien BoissinotHair
Christelle Cocquet
Christelle CocquetMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

model in blue turtleneck and skirtblue turtleneck and skirtblue turtleneckpleated midi skirtblue midi skirtblack woman modelingblack womanwoman modeling

Description

This image is part of the 'Archetypes' Spring 2026 ad campaign for luxury fashion brand Alaça, with creative direction by Pieter Mulier, art direction by Lana Petrusevych and Ezra Petronio, and photography by Shayne Laverdiere. Casting was directed by Ashley Brokaw, with hair styling by Damien Boissinot and makeup by Christelle Cocquet. The photograph features model Awar Odhiang posing within an angular wooden architectural installation. She wears a vibrant blue long-sleeve turtleneck top paired with a matching pleated midi skirt and dark footwear featuring metallic chain accents. The lighting is crisp and even, highlighting the clean structural lines of both the garment and the surrounding set.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Luxury Fashion Houses

Color

Royal Blue (90%)
Jet Black (10%)

Background

Set-dressed

Context

Advertising Campaign