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Alaïa: Brand Identity

Brand
Alaïa
Date

Jan 2026

Description

Alaïa’s comprehensive brand identity project, led by the agency AKQA, establishes a sophisticated digital presence for the luxury fashion house. The work spans UI/UX design for mobile and desktop, integrating high-contrast editorial photography with a refined e-commerce experience. Technically, the project employs a clean, minimalist aesthetic, using monochrome palettes and sharp typography to anchor the brand’s sculptural garment and accessory collections. Beyond static digital layouts, the identity includes polished 3D render/CGI product motion and UI illustrations that highlight the textures of luxury leather and mesh footwear. The resulting digital framework balances atmospheric fashion storytelling with functional navigation.

Style

Commercial, Clean, Minimalist, Horizontal

Industries
Luxury Fashion Houses
Color
Pure White
Jet Black
Context

E-commerce / Product

Associated creatives

AKQA
AKQADesign
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