Alaïa

Jan 2026

Alaïa’s comprehensive brand identity project, designed by AKQA, establishes a refined digital architecture for the luxury fashion house. The system integrates high-contrast editorial photography with a minimalist interface, prioritizing sculptural silhouettes and the tactile quality of materials like shearling and calfskin. Spanning e-commerce catalogs and mobile UI design, the project utilizes a stark monochrome palette to anchor its digital presence. The visual language emphasizes clean layouts and responsive typography, allowing the brand's accessories and footwear collections to function as the primary focus through both 3D render/CGI and live-action techniques.

Commercial, Clean, Minimalist, Horizontal

Luxury Fashion Houses

E-commerce / Product