Abercrombie & Fitch: Men's Spring Summer '25

Feb 2025

Abercrombie & Fitch explores a relaxed, coastal aesthetic in their Men's Spring Summer '25 campaign. Photographed by Ryan Brabazon, the series leans into an editorial sensibility, capturing a collection of menswear that prioritizes clean lines and earthy, warm-toned palettes. Featuring model Hitesh Bisht, the imagery transitions between structured architectural backdrops and candid, sun-drenched outdoor scenes. Technically driven by an analogue film aesthetic, the campaign utilizes natural light to emphasize the textures of the clothing—ranging from knit polos and layered basics to casual sports jerseys. Supporting the visual narrative are hair stylist Jenny Kim, makeup artist Maud Laceppe, and manicurist Riley Miranda, who maintain a consistent, refined grooming style across the outdoor portraits.

Editorial, Vertical, Warm

Analogue / film, Natural light

Advertising Campaign