Abercrombie & Fitch
Men's Spring Summer '25
Feb 2025
Abercrombie & Fitch explores a relaxed, coastal aesthetic in their Men's Spring Summer '25 campaign. Photographed by Ryan Brabazon, the project leans into an authentic, documentary-style editorial approach, utilizing the warmth of golden hour and natural light to highlight the seasonal collection. The imagery features models such as Hitesh Bisht, styled against a variety of architectural backdrops and outdoor coastal settings. The execution makes extensive use of analogue film techniques, incorporating distinct framing borders and a warm, clean palette to frame the brand's latest menswear staples. Supporting the editorial look, the project features hair styling by Jenny Kim, makeup by Maud Laceppe, and manicures by Riley Miranda.
Editorial, Vertical, Warm
Analogue / film, Natural light
High Street Fashion
Advertising Campaign
