Woman on a wooden ladder decorating a Christmas tree with multicolored lights alongside a man and wrapped presents outdoors.

A smiling young man and woman sit on a wooden staircase decorated with holiday garland and lights, alongside a tricolor dog.

Four models running outdoors through a grassy clearing near pine trees carrying wrapped holiday gift boxes.

A man in a brown work jacket reaches up to catch a plaid gift box with a red ribbon floating mid-air outdoors.

Woman standing on a patterned sofa wearing a red Après Ski Instructor knit sweater and pink shorts in a holiday-decorated room.

A man on a wooden stepladder kisses a woman wearing a red scarf and knit beanie while hanging string lights on a cabin porch.

Four models relaxing together on a quilt-draped outdoor couch against dark greenery for Abercrombie & Fitch.

Smiling woman in plaid shirt and beanie holding gift box outdoors with man wearing brown jacket, wrapped in Christmas lights

Group of friends gathered around a holiday dining table raising cups and glasses in a toast in a black and white photograph

An Australian Shepherd dog sits surrounded by models in holiday attire and wrapped gift boxes in an Abercrombie & Fitch campaign.

Abercrombie & Fitch Abercrombie & Fitch Holiday 25 2025

About

Abercrombie & Fitch Holiday 25 leans into the aesthetic of seasonal tradition, blending candid lifestyle photography with a warm, nostalgic lens. Shot on analogue film, the campaign explores the intersection of high street fashion and festive comfort, set against a backdrop of rustic woodlands and cozy, wood-paneled interiors. Photographer Clément Pascal captures a series of editorial moments featuring models Salem Mitchell, Deon Hinton, and Tess McMillan. The imagery utilises natural light and high-speed techniques to highlight textures in knitwear, denim, and layered outdoor apparel, while makeup by Mark de los Reyes maintains a clean, authentic register. The visual narrative balances playful holiday gathering scenes with deliberate, earth-toned portraits.