Abercrombie & Fitch

Dec 2025

Abercrombie & Fitch celebrates the season with the Holiday 25 campaign, an editorial fashion series that captures a nostalgic, communal approach to winter festivities. Photographed by Clément Pascal, the campaign balances candid outdoor lifestyle scenes with intimate interior vignettes, utilizing analogue film to achieve a warm, textured aesthetic. The series features models Deon Hinton, Salem Mitchell, and Tess McMillan, who are captured in layered, high-street apparel ranging from rugged canvas jackets and plaid shirting to seasonal knitwear. The art direction leans into a rustic, woodland-inspired narrative, punctuated by natural light and soft-focus environments that emphasize the textures of wool, denim, and evergreen foliage. Makeup artist Mark de los Reyes supports the candid tone, maintaining a natural aesthetic across both colour and monochrome imagery.

Vertical, Commercial

Analogue / film, Natural light

High Street Fashion

Christmas

Advertising Campaign