Abercrombie & Fitch: Abercrombie & Fitch spring 25 Denim
Brand
Date
Dec 2024
Description
Abercrombie & Fitch presents its Spring 25 Denim campaign, a series of imagery that focuses on versatile styling and seasonal essentials. The collection leans into relaxed, everyday fits across both interior and exterior environments. Photographer Clément Pascal captures the pieces using natural light and an earthy palette, leaning into an analogue film aesthetic that prioritizes texture and candid movement. Model Balla Toure features prominently throughout the editorial shots, showcasing the collection's range from light-wash wide-leg denim to layered knitwear and leather jackets.
Style
Vertical, Warm, Commercial
Techniques
Natural light
Industries
Color
Denim
Context
Advertising Campaign
Associated creatives
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