Abercrombie & Fitch

Dec 2024

Abercrombie & Fitch presents its Spring 2025 Denim collection through a series of editorial and commercial stills that focus on relaxed, everyday menswear styling. The campaign features model Balla Toure in a variety of layered looks, ranging from knit cardigans and camp collar shirts to varied denim washes, all captured with an emphasis on soft textures and casual silhouettes. Photographer Clément Pascal utilizes natural light to define the campaign's warm, candid aesthetic. The imagery moves between neutral indoor settings, defined by soft shadows and organic material textures, and clean exterior backdrops, leaning into an earthy and analogue-inspired visual style.

Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign