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Brand
Abercrombie & Fitch
ProjectMen's Spring Summer '25
Man wearing a brown t-shirt and red bandana holding a beer bottle while seated at an outdoor stone table near the ocean.

Abercrombie & Fitch Men's Spring Summer '25 2025

Associated creatives

Ryan Brabazon
Ryan BrabazonPhotographer
Jenny Kim
Jenny KimHair Stylist
Maud Laceppe
Maud LaceppeMakeup Artist
Riley Miranda
Riley MirandaManicurist
Hitesh Bisht
Hitesh BishtModel

Tags

man in brown t shirtbrown t shirtman holding beer bottlebeer bottlered bandanaman sitting at table

Description

This image for the Abercrombie & Fitch Men's Spring Summer '25 project features two men seated outdoors at a stone table near the coast. The main subject, a dark-haired man with a red bandana tied around his neck, is wearing a brown crewneck t-shirt and white shorts while holding a glass beer bottle. He is captured in profile against a bright sky and blue ocean background. Natural daylight illuminates the scene, highlighting warm skin tones and casual summer styling.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (60%)
Pure White (30%)
Crimson (10%)

Background

Ocean

Context

Advertising Campaign