Abercrombie & Fitch
Spring 2 Danzy
Mar 2025
The Spring 2 Danzy campaign for Abercrombie & Fitch captures a sophisticated lifestyle aesthetic, leaning into sport-inspired editorial imagery. Shot on location against classic stone architecture and outdoor tennis courts, the series focuses on a palette of cable-knit sweaters, pleated skirts, and layered athletic apparel. The project was photographed by Menelik Puryear, utilizing natural light to achieve a warm and clean visual tone. Makeup artist Maud Laceppe contributes to the polished look, which features models Kwaku Ansong and Samantha Archibald. The imagery makes use of analogue film techniques to frame the subjects within manicured, aspirational settings.
Vertical, Warm, Editorial, Clean
Natural light, Analogue / film
High Street Fashion
Advertising Campaign
