Abercrombie & Fitch: Spring 2 Danzy

Mar 2025

Abercrombie & Fitch explores an elevated, sport-inspired aesthetic in the Spring 2 Danzy project. The editorial campaign channels a classic collegiate and athletic look, utilizing natural light and an earthy color palette to frame its subjects within sophisticated outdoor settings ranging from tennis courts to manicured estate grounds. The imagery relies on a clean, composed lifestyle approach, often accented by film-based techniques to achieve a warm and textured finish. Photographer Menelik Puryear captures the collection through a series of portraits and dynamic outdoor shots featuring models Kwaku Ansong and Samantha Archibald. The editorial look is completed by makeup artist Maud Laceppe and hair stylist Jenny Kim, whose work emphasizes a polished, effortless style across the series.

Vertical, Warm, Editorial, Clean

Natural light, Analogue / film

Advertising Campaign