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Portrait of a man wearing a red baseball cap, grey blazer, white shirt, and tie against a plain wall.

Abercrombie & Fitch Men's Spring Summer '25 2025

Associated creatives

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Description

This campaign portrait from the Abercrombie & Fitch Men's Spring Summer '25 project features a male model centered in the frame. He wears a red baseball cap with white embroidered lettering, paired with a structured grey blazer, a crisp white shirt, and a dark tie. The lighting creates soft shadows across his face and the plain background behind him. The image captures a clean, contemporary aesthetic with natural tones and sharp focus on the subject.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Polaroid, Natural light

Industries

High Street Fashion

Color

Scarlet (30%)
Medium Grey (40%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign, Lookbook