Brand
ProjectMen's Spring Summer '25

Abercrombie & Fitch Men's Spring Summer '25 2025
Associated creatives
Tags
Description
This campaign portrait from the Abercrombie & Fitch Men's Spring Summer '25 project features a male model centered in the frame. He wears a red baseball cap with white embroidered lettering, paired with a structured grey blazer, a crisp white shirt, and a dark tie. The lighting creates soft shadows across his face and the plain background behind him. The image captures a clean, contemporary aesthetic with natural tones and sharp focus on the subject.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Polaroid, Natural light
Industries
High Street Fashion
Color
Scarlet (30%)
Medium Grey (40%)
Pure White (30%)
Background
White Seamless
Context
Advertising Campaign, Lookbook

