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Abercrombie & Fitch: The Fall Fit List

Date

Oct 2025

Description

Abercrombie & Fitch presents The Fall Fit List, a fashion campaign documenting seasonal knitwear through a series of intimate portraits. Photographed by Heather Hazzan, the project features model Nils Bremer in a variety of layered, autumn-inspired ensembles. Employing editorial aesthetics and natural light, the campaign highlights the tactile qualities of cable-knit sweaters and plaid accessories. The imagery alternates between clean, bright studio backgrounds and moody, dark settings to emphasize a relaxed, playful tone.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Context

Advertising Campaign

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