Brand
ProjectMen's Spring Summer '25

Abercrombie & Fitch Men's Spring Summer '25 2025
Associated creatives
Tags
Description
Abercrombie & Fitch presents a visual from their Men's Spring Summer '25 campaign, photographed outdoors against architectural building elements. Two male models stand side-by-side wearing branded sports jerseys and casual trousers, styled with layered chains and bracelets. The composition employs a vertical portrait orientation with natural daylight casting soft shadows across the subjects. Hair styling by Jenny Kim, makeup by Maud Laceppe, and manicures by Riley Miranda complement the clean editorial aesthetic.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Forest Green (40%)
Scarlet (40%)
Medium Grey (20%)
Background
Residential Building
Context
Advertising Campaign

