Abercrombie & Fitch
Women's Spring Summer '25
Feb 2025
The Abercrombie & Fitch Women's Spring Summer '25 campaign presents a series of editorial and lifestyle images shot on analogue film. The collection leans into a sun-drenched, seasonal aesthetic characterized by warm natural light and retro-inspired motifs, captured through a series of vertical compositions that highlight the collection's textiles and textures. Photographer Ryan Brabazon anchors the campaign with soft, golden-hour framing across outdoor settings. The visuals feature model Isabella Elei in a variety of seasonal looks, including silk slip dresses and patterned mini dresses. Supporting production roles include hair stylist Jenny Kim, makeup artist Maud Laceppe, and manicurist Riley Miranda, who collectively contribute to the campaign's clean and relaxed aesthetic.
Vertical, Warm
Analogue / film, Natural light
High Street Fashion
Advertising Campaign, Lookbook
